中国教育在线

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杨水清


杨水清,男,1977年生,湖北仙桃人,博士,副教授。近几年在SSCI/SCI和CSSCI期刊上发表学术论文近三十篇,主持一项国家自然科学基金面上项目,五项省部级项目,参与多项国家级和省部级项目。



一、主要工作与访学经历

2012/07 – 至今,浙江财经大学,信息管理与工程学院,教师

2013/02 –2013/05,香港大学,商学院,访问学者

2015/07– 2016/01  德州大学泛美分校,信管学院,访问学者

2014/04 – 至今,浙江大学,管理学院,博士后



二、研究方向与主讲课程   

主要研究领域:移动商务,电子商务,信息系统采纳,网络营销,人机交互行为,O2O整合与交互模式。

主讲课程:ERP(企业资源计划),管理信息系统,网络营销,电子政务,移动商务



三、主要学术论文与专著

待出版:

[1]   Yang, S. (杨水清), Yuan, L, Jun, W Social Capital on Mobile SNS Addiction: A perspective from Online and Offline Channel Integration. Internet research,2016, in press.(SSCI)(第一作者)


[2]   Yang, S. (杨水清)Lu, Y.Lu, Y, Chau, P. Y. K.and Gupta, S Role of channel integration onthe service quality, satisfaction, and repurchase intention in a multi-channel (online-cum-mobile) retail environment, International Journal of Mobile communications, 2016, in press. (SSCI)(第一作者)


已发表:

[1]   Yang, S. (杨水清) Y. Chen, and J. Wei, “Understanding consumers' web-mobile shopping extension behavior: a trust transfer perspective,” Journal of Computer Information Systems, vol. 55, no. 2, pp. 78-87, 2015. (SSCI) (第一作者)

[2]   Yang, S. (杨水清) “Role of transfer-based and performance-based cues on initial trust in mobile shopping services: a cross-environment perspective,” Information Systems and e-Business Management, vol. 14, no. 1, pp. 1-24,, 2015. (SSCI) (第一作者)

[3]   Yang, S. (杨水清)Lu, Y., Chen, Y.,and Gupta, S “Understanding consumers' mobile channel continuance: an empirical investigation of two fitness mechanisms,” Behaviour & Information Technology, vol. 34, no. 12, pp. 1135-1146, 2015. (SSCI) (第一作者)

[4]   Yang, S. (杨水清) “Understanding B2B customer loyalty in the mobile telecommunication industry: a look at dedication and constraint,” Journal of Business & Industrial Marketing, vol. 30, no. 2, pp. 117-128, 2015. (SSCI) (第一作者)

[5] Yang, S. (杨水清)., Wang, Y., & Wei, J.. Integration and consistency between web and mobile services. Industrial Management & Data Systems, vol. 114, no. 8, pp. 1246-1269.2014, (SSCI)  (第一作者)

[6] Yang, S. (杨水清),, Lu, Y., Wang, B., & Zhao, L. The benefits and dangers of flow experience in high school students’ internet usage: The role of parental support. Computers in Human Behavior, vol. 41, no. 0, pp. 504-513.2014, (SSCI) (第一作者)

[7] Yang, S. (杨水清), Lu, Y, and Gupta, S. An empirical investigation of Mobile Services’ Cross-Category Promotions, International Journal of Mobile communications, 11(6), pp 580-596, 2013. (SSCI) (第一作者)

[8]Yang, S. (杨水清),Lu, Y*, and Chau, P. Y. K. Why do consumers adopt online channel? An empirical investigation of two channel extension mechanisms, Decision Support Systems, 54(2), pp 858-869, 2013. (SSCI/SCI)(第一作者)

[9] Lu, Y., Yang, S(杨水清)., Chau, P. Y. K., and Cao, Y. Dynamics between the trust transfer process and intention to use mobile payment services: A cross-environment perspective, Information & Management , 48(8), pp 393-403, 2011. (SSCI/SCI)(通讯作者)

[10] Yang, S., Lu, Y., Zhao, L., & Gupta, S. (2011). Empirical investigation of customers' channel extension behavior: Perceptions shift toward the online channel. Computers in Human Behavior, 27(5), 1688-1696.

[11] Yang, S. (杨水清), Lu, Y., Gupta, S., Cao, Y., and Zhang, R. Mobile payment services adoption across time: An empirical study of the effects of behavioral beliefs, social influences, and personal traits, Computers in Human Behavior, 28(1), pp 129-142, 2012. (SSCI) (第一作者)

[12] Yang, S. (杨水清), Lu, Y., Gupta, S., and Cao, Y. Does Context Matter? The Impact of Use Context on Mobile Internet Adoption, International Journal of Human-Computer Interaction, 28(8), pp 530-541, 2012. (SSCI) (第一作者)


学术专著:

[1]杨水清消费者渠道扩展与选择行为研究,人民邮电出版社,【ISBN】 978-7-115-37651-0,2015



四、主要科研项目


[1]国家自然科学基金面上项目:移动互联网环境下O2O渠道整合与交互模式对顾客忠诚的影响:基于顾客体验视角(71472163)主持


[2]教育部人文社会科学青年基金项目:协同视角下移动商务用户采纳行为及其干预机制研究(13YJC630203)主持


[3]浙江省哲学社会科学规划项目重点项目:MI-O2O渠道整合对顾客忠诚的作用机理:基于浙江企业的实证研究(16NDJC019Z)主持


[4]浙江省自然科学基金一般项目:跨渠道视角下移动商务用户采纳与持续使用行为研究(LY14G020009)主持


[5]浙江省人文社科重点研究基地支撑子课题:移动商务用户采纳行为及其干预机制研究(ZD04-2014ZB2)主持


[6] 中国博士后特别资助项目:MI-O2O渠道整合与顾客体验:渠道交互模型模式的调节效应(2015T80629)主持